-----------------------------------------------------------

Statistics Seminar Series

Wednesday, April 25, 2007 @ 4:00PM
Cullimore Hall, Room 611
New Jersey Institute of Technology

On The Application Test & Control Matching Methods Used In The Pharmaceutical Industry To Measure Promotion Response

Alejandro Jaramillo

Data Means Corporation

In 2002 the pharmaceutical industry spent close to $10 billion marketing their medicines to physicians. Pharmaceutical promotional events include dinner meetings, symposia, speaker training, teleconferences, web casting, conferences, detailing and samples. Depending on the evaluation methodology results on return on investment, ROI, will vary. Matching offers a method to build comparable groups of tests and controls for retrospective or prospective studies. However, depending on the matching technique the accuracy, quality of matches and ROI results may vary.

The presentation will discussed test and control matching methods to measure promotion response in the pharmaceutical industry using Pre & Post Measurement, Euclidean Distance Matching, Mahalanobis Distance Matching, Propensity Scores Matching, and Propensity Scores with Calliper Matching with special emphasis in promotion effectiveness optimization via process improvement